We have a responsibility to the sport we pioneered - and to the people and environment that sustain it.
Our commitment is to make Burton as respected for our environmental and social impact as we are for our products. In doing so, we will help to make snowboarding - and our lifestyle - sustainable well into the future.
We've all slammed our share of Dew. But what to do with all those empties? The GMP process transforms recycled plastic bottles into pellets that are spun into thread in order to create fabric.
On Earth Day 2013, Burton and POW launched an awareness campaign on Instagram where riders can share how they protect our winters and in turn win cool prizes from Burton and POW. To get involved, riders simply upload a photo and caption that shows how they protect our winters to @burtonsnowboard on Instagram and tag #HowYouPOW. Each month, a new winner will be randomly selected and recognized for their fresh take on making a difference.
Together, we can protect our winters.
Learn more at www.protectourwinters.org.
We are also committed to reducing our energy use. Starting in 2013, we have committed to a 5% Annual Energy Reduction at our Burlington Global headquarters through a collaboration with Vermont Businesses for Social Responsibility.
In Burlington, we have partnered with the local transportation agency, CCTA, to offer free bus passes to all employees. We also have preferred parking for carpoolers in areas closest to our building entrances. Our awesome signs say: "Two or more, closer to the door. Carpool, fool."
In the mornings, we offer our employees complimentary organic fruit from a local food co-op and organic coffee and espresso from a Vermont coffee roaster. We have also partnered with a local company that supplies us with locally made organic hand soaps throughout our headquarters.
Our project for this winter has been the "Choose Your Own Line" event series of hikes and splitboard education and trips. The goal is to encourage employees to get out and explore the outdoors through chairlift-independent events.
There is also a Women's Professional Association (WPA) that leads educational and social events for women throughout the year, like Learn to Surf outings, Women's Ride Days, Learn to Skate Nights, and career development workshops.
Chill serves youth facing a multitude of challenges such as poverty, addiction, and mental health issues. Many of the youth have never left their cities, and most have never been to the mountains. Chill gives these youth the chance to break boundaries and find their opportunities to be successful in life. More than that, Chill helps them look forward - to see beyond the circumstances of today - encouraging them to focus on positive alternatives for the future.
Each year, we take approximately 1,200 youth to the slopes. We provide them with everything they need to learn to ride: lift tickets, lessons, transportation, and head-to-toe gear. We use snowboarding as a vehicle to motivate youth to accomplish goals they never thought they could while teaching them some of the most important lessons in life.
The Manufacturing Code of Conduct and Restricted Substances List are being rolled out to Burton's entire supply chain over the next 12-18 months. We are also in the process of conducting supplier audits to evaluate and address Burton's social/environmental compliance with applicable global regulations and industry best practices, and have a Social Compliance Policy in place that ensures that our contracted factories uphold our standards and meet our targets for continuous improvement.
This coming year, we aim to audit 100% of our contract manufacturers, with a focus on continuous improvement and capacity building. We also aim to get 100% of our nominated raw material suppliers to adhere to our standards and sign our Code of Conduct and Restricted Substance List.
We also promise increased vigilance and action to eliminate the use of hazardous chemicals in our products with the 2013 focus on full removal of heavy metals and phthalates.
We support local snowboard shops and run world-class snowboard competitions like the Burton US Open, (one of the only global sports competitions where female riders win an equal amount as the men!).
We have created a "Learn to Ride" Experience Snowboarding program where kids as young as three years-old can learn on beginner-specific equipment and a full range of boards, boots and bindings - all designed to make learning to snowboard as easy and fun as possible. We are also utilizing the natural environment to create outdoor fun with Stash and Riglet Parks.
Burton is committed to getting people outside to stay healthy and enjoy the beautiful natural world around us. Join us in our efforts: improve your social and environmental impact on the world. Meet us outside.